10 Jul 2023
One of the most common questions that I get in my media training programs, is "can't we just say 'no comment' if we don't want to answer"?
It's an understandable approach, given how often we all see the phrase get used on the news.
An annoyed politician in trouble: "No comment."
A sports star behaving badly: "No comment."
A CEO approached for analysis on falling stock prices:...